Welcome to Time to Market, a New Podcast for B2B Founders (But Why B2B, Really?)
Welcome to "Time to Market," a brand new podcast by LeanB2B and SKMurphy.
In this first episode, Sean and Étienne discuss how they got into B2B (1:35), why they stayed in B2B (5:34), and why the idea that organizations are always rational is not always a reality (13:50). Then, they discuss what has changed in B2B (17:27), and what they expect will be changing in B2B moving forward (21:59).
In this first episode, Sean and Étienne discuss how they got into B2B (1:35), why they stayed in B2B (5:34), and why the idea that organizations are always rational is not always a reality (13:50). Then, they discuss what has changed in B2B (17:27), and what they expect will be changing in B2B moving forward (21:59).
Creators and Guests
Host
Étienne Garbugli
Author of Lean B2B, Solving Product and Find Your Market. Founder & CEO of Sliced.Market.
Host
Sean K. Murphy
New technology product introduction. Focused on early customers and early revenue. I help startup teams generate leads and close deals.
