Actionable insights, principles, and rules of thumb for B2B entrepreneurs.

Latest Episodes

Season One Recap and Lessons Learned

In the last episode of the season, Sean and Étienne look back at some of the key themes that emerged from the first season.They talk about how entrepreneurship can be ...

Mastering Product Demos

In this week's episode, Sean and Étienne build on the sales discussion from episode 8. The topic this time is product demos.They talk about the purpose of demos (01:11...

Strategic Networking: Tips for Building a Purposeful Business Network

In this week's episode, Sean and Étienne talk about strategic networking. They discuss whether networking can still be an effective strategy in 2023 (1:01), the types ...

Making Tough Decisions as Founders

In this episode, Sean and Étienne discuss how founders should think about making tough decisions. They start by defining why some decisions are difficult to make (01:1...

How Founders Can Learn Sales on the Job

In this week's episode, Sean and Étienne take a stab at answering a listener's question: how can technical (and other non-commercial) founders learn sales on the job? ...

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