Mastering Product Demos
In this week's episode, Sean and Étienne build on the sales discussion from episode 8. The topic this time is product demos.
They talk about the purpose of demos (01:11), why demos should be tailored and how that can be done (04:05), where demos should sit within the organization (10:00), how to work around mixed audiences (15:10), and how to present the company (19:02). They end the discussion with a series of tips to help evaluate whether the demos and the demo process are working or not (20:46).
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They talk about the purpose of demos (01:11), why demos should be tailored and how that can be done (04:05), where demos should sit within the organization (10:00), how to work around mixed audiences (15:10), and how to present the company (19:02). They end the discussion with a series of tips to help evaluate whether the demos and the demo process are working or not (20:46).
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Resource mentioned:
Creators and Guests
Host
Étienne Garbugli
Author of Lean B2B, Solving Product and Find Your Market. Founder & CEO of Sliced.Market.
Host
Sean K. Murphy
New technology product introduction. Focused on early customers and early revenue. I help startup teams generate leads and close deals.
